The group made its sidelines debut in during the Cowboys' inaugural season. Local high school students made up the squad, which was typical of high school and college cheerleading squads throughout the s, rarely getting much attention. During a game between the Cowboys and the Atlanta Falcons at the Cotton Bowl during the season,  the scantily clad, well-endowed Bubbles Cash, a stripper by profession, caused a tremendous stir in the crowd that turned to cheers when she walked down the staircase stands on the yard line carrying cotton candy in each hand. Understanding the importance of the entertainment industry to the Cowboys' profitability, Schramm was inspired to form a cheerleading squad dressed in similar fashion to Cash. The male cheerleaders were dropped from the squad, and an all-female squad from local high school cheerleading squads in the Dallas-Fort Worth area was selected. Preparing for the season, Schramm decided to change the Cheerleaders' image to boost attendance. At first the main change was to create an all-female squad and change the uniforms and style of cheerleading routines to be primarily dance and less like traditional acrobatic routines like that of high school or college cheerleading squads. The ten local high school cheerleaders who were selected for the season were also involved in the task of totally redesigning the uniforms and creating new dance style cheer routines under Dee Brock's direction and with the help of a choreographer. In , the qualification rules changed to allow not only local female cheerleaders to compete for a spot on the squad, but also high school drill team officers. Then in , Texie Waterman, a New York choreographer, was recruited and assigned to auditioning and training an entirely new female squad who would all be over 18 years of age, searching for attractive appearance, athletic ability, and raw talent as performers.
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Cheerleading at the high school level is a very competitive sport. Every athlete needs to take advantage of the opportunities they are presented to get ahead and become a better high school cheerleader. Kbands offers many ways to improve in different areas of high school cheerleading. Kbands can help with leg, hip, and core strength as well as flexibility and cardio performance. Through the use of Kbands and our Stunt Strap during every workout, high school cheerleading can become an advanced level cheerleader. Do not settle for less than the best when it comes to high school cheerleading. You need to improve your game and become the best around and Kbands will make that happen. High school cheerleaders need to be able to kick high to compete. To do so, an athlete must have flexibility, balance, and strength in the legs, hips and core.
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